New Zealand’s classic car scene has always held a strong position among global enthusiasts. In 2025, the NZ Classic Car Market is gaining renewed momentum, fueled by generational shifts, investment trends, and rising global demand. As we look toward the year ahead, it’s clear that both collectors and investors are taking note of key developments in auctions, pricing, and availability.
Shifting Demographics Drive Market Expansion
A significant trend shaping the NZ classic car market in 2025 is the entry of a younger generation of collectors. Millennials and Gen X buyers are moving beyond nostalgia and viewing classic cars as viable assets. This has sparked interest in vehicles from the late 1970s through the 1990s, including Japanese imports, which were once overlooked but are now gaining serious collector status.
At the same time, baby boomers are offloading prized vehicles, creating a fresh wave of supply at auctions across the country. This shift is creating opportunities for new buyers while injecting liquidity into the market.
Upcoming Classic Car Auctions to Watch
Several high-profile auctions are set to shape the NZ classic car calendar in 2025:
- Turners Classic Car Auctions (Auckland & Christchurch): Scheduled for April, August, and December, Turners will showcase everything from European rarities to Aussie muscle cars.
- Webbs Collector Car Auction (May & November): Known for setting price benchmarks, Webbs consistently draws serious collectors from across Australasia.
- Southward Museum Auction: A biennial event that’s expected to return in 2025 with a rare lineup of museum-grade vehicles, including classic British marques and vintage American models.
Buyers are advised to register early and stay updated via online catalogues, as many of the top listings are previewed months in advance and attract international bidding.
Price Trends: What to Expect in 2025
The pricing landscape for collector cars in New Zealand continues to shift in response to both domestic and global market factors. Here are some key insights:
- Increased Value for Japanese Classics: Models like the Mazda RX-7, Toyota Supra Mk4, and Nissan Skyline GT-R have seen a surge in value, some appreciating over 40% in the past three years. This trend is expected to continue through 2025.
- Muscle Car Stability: Classic Holdens and Fords from the 1960s and 70s are holding their value, but rapid gains have slowed. Expect stable pricing with minor increases for rare, well-documented examples.
- European Icons on the Rise: Interest in BMW M-series, Porsche 911s (especially air-cooled), and early Mercedes-AMG models is growing. Imports with low mileage and strong provenance are commanding top dollar.
- Provenance Matters More Than Ever: Restoration quality, originality, and verified history are becoming non-negotiable factors in valuation.
Investors looking at the NZ classic car market as a diversification strategy are now focusing on vehicles with low production numbers and niche cult followings.
The Influence of Digital Platforms on Buying Behavior
Another notable evolution in the market is the growing reliance on online platforms. With digital bidding now a mainstay, especially since 2020, buyers can participate in New Zealand auctions from anywhere in the world. This has helped raise final hammer prices and made it easier for sellers to access a global audience.
Websites like Trade Me Motors and specialty auction sites now feature virtual tours, detailed maintenance logs, and real-time bidding, enhancing transparency and buyer confidence.
Regulatory and Import Considerations
In 2025, tighter emissions and compliance rules continue to impact the import of classic cars. Vehicles older than 20 years still qualify for exemptions, but strict biosecurity inspections and documentation requirements remain a hurdle for some buyers. Engaging with experienced compliance consultants or brokers is essential to avoid costly delays.
Frequently Asked Questions (FAQs)
What are the best-performing collector cars in the NZ market right now?
Japanese performance cars from the 80s and 90s, such as the Skyline GT-R and Supra Mk4, are leading price growth in 2025.
When is the next major NZ classic car auction?
Turners will host its next major auction in August 2025, featuring a wide range of collector cars.
Is it a good time to invest in classic cars in New Zealand?
Yes, with shifting demographics and rising international interest, 2025 presents strong opportunities for long-term appreciation, particularly in low-volume, high-quality models.
How do I verify a car’s authenticity before purchase?
Check ownership records, restoration documentation, VIN matching, and have the vehicle appraised by a certified classic car specialist.
Do I need to pay import tax on classic cars in NZ?
Yes, GST and customs duty may apply. Cars over 20 years old may qualify for reduced compliance requirements, but tax still applies based on vehicle value.
click here to learn more